Qualaroo

Wednesday, January 28, 2015

TrustRadius Reveals Top Rated Social Media Management Software for Enterprises

Austin, Texas, January 28th, 2015 - TrustRadius, the leading community for professionals to share candid insights about business software, today announced the release of its TrustMap™ for Enterprise Social Media Management software, which ranks products based on end-user “likelihood to recommend” ratings and frequency of evaluation by enterprises.

Unveiled in TrustRadius’ new Buyer’s Guide to Enterprise Social Media Management Software, the TrustMap™ helps software buyers quickly locate the products most highly rated and evaluated by their peers.

The Buyer’s Guide includes a detailed review of products by use case, and a distillation of 400+ authenticated end-user reviews across 23 social media management products used within enterprises. 

Because social media management software requirements vary depending on use case, the guide explores the three major ways enterprises are leveraging social media: customer care, social intelligence and marketing, along with the software features and products that support them.

The guide also includes in-depth cases studies of how Comcast, British Telecommunications and Groupon are using social media management software for enterprise-level social media programs.

“Since we launched our first Buyer’s Guide to Social Media Management Software in November 2013, companies have matured in their use of social media technology,” said Vinay Bhagat, CEO of TrustRadius. “Social media programs are now enterprise-wide and no longer confined to marketing. While we are focusing on the needs of mid-to-large enterprises in this guide, it also provides useful insights for smaller companies who are advanced in their use of social media.” 

Jay Baer, President, Convince & Convert agrees: “As the Social Media Management software space continues growing in size and complexity, you need a way to keep score and make sense of it all. The new Buyer's Guide from TrustRadius is indispensable in this regard.”