Monday, April 20, 2015

Building Trust One Review at a Time

We've moved! Please visit our new TrustRadius blog for vendors to get the latest posts on truth in marketing, sales and more.  

By Vinay Bhagat, Founder & CEO, TrustRadius

As user reviews spread to business software, how do you know what to trust? What safeguards are business review sites taking to ensure that their content is legitimate and representative of reality? Trust and fraud prevention has been an issue for consumer review sites since inception, but the stakes for business software reviews are much higher. The consequences for a bad software decision are generally far more severe than a bad meal or hotel stay. Software is expensive to purchase and implement, you often sign long-term contracts, and it’s painful to switch. Additionally, the number of people who can review a business software product is typically far fewer than those who can review a hotel or restaurant, so each review carries more weight.