An estimated $14 billion is spent on business intelligence (BI) software each year. Last year, the market grew more than 8 percent, with certain segments like Cloud BI growing much faster. It is also attracting a lot of investment capital. BI software companies Domo, Thoughtspot, Birst, GoodData, Looker and Tidemark raised over $200 million in investment capital in 2014 alone.
Business Intelligence software is also an extremely popular category on TrustRadius. Unique page views for BI software products – a measure for how many people are running evaluations – grew 16 percent from Q2 to Q3. While page views are not an absolute representation of category growth for a variety of reasons - including our own improvement in search rankings - they are a good proxy.
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