Tuesday, November 18, 2014

How I Used TrustRadius to Switch to Salesforce

This story is based on an interview with TrustRadius member, Al Schoneman. Al is Director of Marketing at Power Analytics Corporation.  He joined TrustRadius a year ago and wrote an in-depth review of WordPress and Pardot.  

Al Schoneman is the marketing director at Power Analytics Corporation, a company that creates, markets and supports software used to design and develop power systems. However, Al was struggling earlier this year to pinpoint the right software combination for Power Analytics' needs.

"I had some real frustration evaluating marketing automation solutions," Al said. "We were looking at some pretty big development costs to integrate our marketing automation with our CRM system."

Al is active in LinkedIn groups for marketers and also in several software user groups.  A member of one pointed him toward TrustRadius to source a more objective and comprehensive overview of the products he was considering. 

The company had just begun to use Pardot for marketing automation, and Al's boss strongly believed they should stick with their current CRM, Oracle, because he thought it worked better with their finance software and other packages. Through TrustRadius reviews, Al learned that probably wasn't quite right.

"The fact that the reviews are user written made the content invaluable to us," he said. "I couldn't find anyone on TrustRadius who had used Oracle CRM with much of anything else."

When Al finished his analysis, Power Analytics wound up migrating to Salesforce, a choice that proved better suited to the size and scope of their business. 

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