Marketing automation remains a hot category with multiple rapidly growing vendors. Google searches for the term "marketing automation" have increased 50% over last year. From Q2 to Q3, TrustRadius experienced a 25% increase in unique page views for marketing automation products – a measure for how many people are running product evaluations on our site. This figure factors some improvement in our search rankings, so it’s not a precise representation of category growth, however it indicates strong category growth.
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