Wednesday, October 29, 2014

The Wild West of Social Media Management

The social media management software industry is a bit like The Wild West.

Exhibit A: Here, here and here are three different ways of naming and categorizing the tools that help businesses manage multiple social media accounts.

Exhibit B: There are 140+ products listed on TrustRadius that assist with some facet of social media management or marketing, meaning that this vendor landscape we launched last November is pretty much out of date. (This trend matches the proliferation of marketing technology in general: See the evolution of Scott Brinker's marketing technology landscape.)

Exhibit C: In a recent poll of the TrustRadius audience, 75% of the respondents who use social media management software use more than one tool... and 14% of those who use more than one tool actually use six or more.

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