Qualaroo

Friday, October 17, 2014

Ensighten buys Anametrix to bolster its competitive position against Adobe, Google

Tag management vendor Ensighten announced this week that it acquired Anametrix, a cloud-based marketing analytics tool that allows companies to unify data from paid, owned and earned media to optimize their marketing campaigns.

Ensighten says the combination of the two platforms “unlocks the true power of customer data” by bringing together digital and offline data from disparate sources, such as web analytics, mobile apps, social media and CRM.

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