Wednesday, September 10, 2014

Selecting The Right Digital Analytics Software [INFOGRAPHIC]

Last week we revealed the Best Digital Analytics Software for small businesses, mid-size companies and enterprises based on 230 in-depth reviews and user ratings.

To help you identify which digital analytics products should be on your shopping list, we've created a visual that compares the top rated products by market segment in one easy-to-consume infographic.

Each TrustMap™ depicts digital analytics tools on two dimensions – likelihood to recommend ratings by users and the estimated relative number of websites using the product within that company segment size.

As you review the rankings of the vendors in your specific market, please remember that the most important is to pick the best software for your use case. There are Strong Performers that might be a better choice for you.

The right answer might also be a combination of tools, as we've found out in our recent Conversion Rate Optimization survey: 91% of respondents from companies of all sizes use 2 or more Digital Analytics tools.

Make sure to check the accompanying Buyer's Guide to Digital Analytics Software which provides a distillation of the strengths and areas for improvement of each product as well as the 9 key differentiating factors and capabilities to consider as part of your evaluation process.

Top Rated Digital Analytics Software infographic
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