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Saturday, April 19, 2014

Marketing Automation Products for Enterprises [Infographic]

Last week we released a comprehensive Buyer's Guide to Marketing Automation Software based on 400 in-depth user reviews and over 10,000 comparisons run by software buyers on TrustRadius. We also unveiled the best marketing automation products for Small Businesses, Mid-Size companies and Enterprises based on user ratings and vendor focus in each segment in visuals we call TrustMaps.

Within the Enterprise segment (companies with more than 500 employees), Oracle's Eloqua was the clear winner based upon a combination of its focus on the enterprise segment and its high user ratings by enterprises. We encourage prospective buyers to also consider Pardot if their company is heavily reliant on Salesforce.com as a CRM and Marketo, who has an increasingly strong client roster in the enterprise segment and is building out enterprise oriented capabilities like Marketing Resource Management (MRM) as part of its recently announced Marketing platform. We've created an infographic to help you quickly compare these solutions.

Adobe's Neolane, IBM's Unica and Silverpop are enterprise oriented products, but score lower in terms of user satisfaction. They are worthy of consideration if you are heavy users of other marketing products from those companies and are bought into their marketing cloud visions. Silverpop is also unique in its percentage of B2C marketing automation clients. Act-On is very highly rated, but is generally just used as a departmental solution in the enterprise. Hubspot is also highly rated but it's unclear how many large enterprises use them as their primary campaign management system.

Best Marketing Automation Software for Enterprises infographic

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