- Success takes time. The biggest jump in productivity and value occurs after 2 years and levels out after 5 years.
- As we reported in our own guide, purchasing technology itself is not the strategy. Marketing automation software supports a demand generation strategy.
- The top problems are pipeline reporting and improving sales effectiveness. Marketing Automation Software analytics must get better to help analyze ROI and forecast potential results. Forecasting and attribution are possible to an extent, but the set up process is not easy and measuring the right data is problematic.
Embedded from Matt On Marketing