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Wednesday, January 15, 2014

Survey Reveals In-Depth End-User Reviews Becoming Significant Factor in Software Evaluations

Austin, Texas, January 15th, 2014 – TrustRadiusthe leading site for business software users to share real-world insights through in-depth reviews and networking groups, today announced poll results of its online visitor and member base that underscore how significant independent peer reviews are becoming in B2B software purchasing process.

Business Software Buyers Use In-Depth Reviews Before Vendor Contact

The study reveals that 42 percent of visitors to TrustRadius have not yet contacted a vendor despite the fact that the vast majority (90 percent) is in an active evaluation cycle and 58 percent of them are planning to buy software within 90 days.

The online visitor and member polling also found:
  • 86 percent of members come from workplace functions outside of IT
  • 40 percent of visitors or members are researching a vendor shortlist

“Search and social are now fundamentally changing how business software buyers research products”, said Vinay Bhagat, CEO, TrustRadius. “They often begin their research through a web search and also use social networks to gather feedback. End-user based review sites like TrustRadius are rapidly becoming key information resources for them.”

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