Qualaroo

Thursday, November 21, 2013

Software reviews: Read beyond the ratings

By Vinay Bhagat, CEO TrustRadius

It may seem odd for the CEO of a review site to take a stance against star ratings, but I believe they receive far too much emphasis.

Don't get me wrong. They have their place. In an era of content scanning and low attention spans, star ratings give a quick visual representation of sentiment. They do however need to be considered in context.

THIS POST HAS MOVED HERE.

2 comments :

  1. Reviews aren't just for prospects and customers. If you're a marketer, reading in-depth reviews is one of the best ways to identify opportunities to shine, areas to shore up, and conversations to steer away from.

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  2. Thanks for your comment Brian. Very true.

    ReplyDelete