As social media has entered the business mainstream, evolving from a marketing experiment to an enterprise-wide imperative, social media tools have proliferated and many have greatly expanded in scope.
Unfortunately, most of the coverage to date has grouped products that do very different things into a single view and additionally only covered a small subset of the the landscape.
Based upon first hand descriptions of use cases described by end-users product reviews on TrustRadius, our research team grouped the social media management tools into the seven primary use cases social media management software professionals are trying to address:
Click on the image below to see a larger view
Share this Image On Your Site
Want to learn more about each use case and hear the perspectives of users? Download a free copy of our Buyers Guide for Social Media Management Software (no registration required). For each use case, we highlight products in use, and also share high-level commentary about how well these products perform.