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Wednesday, October 16, 2013

How Search and Social Empower the B2B Tech Buyer

By Vinay Bhagat, Co-founder & CEO, TrustRadius

A survey of 1,400 B2B buyers by the Corporate Executive Board indicated that an on average they complete 60 percent of a purchase process before engaging a vendor. Classically a lot of research was done through talking to peers, posting on listservs and accessing vendor materials. Search and social are now fundamentally changing how buyers research products.

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