Tuesday, October 29, 2013

Reviews Should Be More Like Journals, Less Like Postcards

By Vinay Bhagat, Co-founder & CEO, TrustRadius

Have you ever visited a review site only to be frustrated when reviews aren’t current? Have you ever wanted to update a review you’ve written after you’ve had more experience with a product?

Today most reviews are like postcards - a one time, brief snap shot about an experience. Yet, with the advent of Software as a Service, business software has become much more dynamic. New features are frequently launched, product interfaces evolved, mobile apps introduced, and service levels can quickly change. Moreover, software users have an on-going relationship with a product and their perspectives can evolve with experience. We believe to be truly useful, software reviews should be more like journals - a place that you can update/add thoughts over time, and many of our members requested this capability.

With our latest release, you can now update your published review at any time. When logged in you’ll see a prompt like this on the right hand side panel of the home page.

Wednesday, October 23, 2013

Seven Use Cases for Social Media Management

Struggling to make sense of the complex and fast moving social media management vendor landscape? Don't know which tools you should be looking at to engage in social selling or which ones you should use to track the effectiveness of your social campaigns? You're not alone.

As social media has entered the business mainstream, evolving from a marketing experiment to an enterprise-wide imperative, social media tools have proliferated and many have greatly expanded in scope.

Unfortunately, most of the coverage to date has grouped products that do very different things into a single view and additionally only covered a small subset of the the landscape.

Until now.

Based upon first hand descriptions of use cases described by end-users product reviews on TrustRadius, our research team grouped the social media management tools into the seven primary use cases social media management software professionals are trying to address:

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Want to learn more about each use case and hear the perspectives of users? Download a free copy of our Buyers Guide for Social Media Management Software (no registration required). For each use case, we highlight products in use, and also share high-level commentary about how well these products perform.

Tuesday, October 22, 2013

TrustRadius Publishes First Ever Buyers Guide From Users for Users for Social Media Management Software

Austin Texas, October 22nd, 2013 - TrustRadius, the leading site for business software advice, has today announced the first edition of its Buyers Guide for Social Media Management Software (SMMS), based upon in-depth user reviews of 36 different SMMS products.

TrustRadius is an online community where professionals share in-depth insights about business software through structured product reviews and networking. All reviewers are authenticated and every review vetted for balance, clarity and completeness before publishing.

The SMMS Buyers Guide, which can be downloaded for free here (no registration required), summarizes key insights directly from in-depth product reviews by professionals who purchase, implement and use social media management software.

Saturday, October 19, 2013

Bertrand Hazard joins as VP Marketing

Bertrand’s primary mission is to attract talented new members to our site to actively participate. He brings a terrific portfolio of marketing and technology experiences to TrustRadius. Most recently he was Senior Director, Market Strategy for the Systems Management Business at Solarwinds, leading a team of product and demand generation marketers. Previously he was VP Marketing at Troux Technologies, where he led brand, product marketing, demand generation and community efforts. He has also held marketing leadership roles at Universal Weather & Aviation and NetIQ. Bertrand has a Diplome d'Etudes Superieures Europeenes de Management from CESEM Mediterrannee in Marseilles France, and a BA from Middlesex University in London.

Wednesday, October 16, 2013

How Search and Social Empower the B2B Tech Buyer

By Vinay Bhagat, Co-founder & CEO, TrustRadius

A survey of 1,400 B2B buyers by the Corporate Executive Board indicated that an on average they complete 60 percent of a purchase process before engaging a vendor. Classically a lot of research was done through talking to peers, posting on listservs and accessing vendor materials. Search and social are now fundamentally changing how buyers research products.