By Vinay Bhagat, Co-founder & CEO
The UK newspaper the Daily Mail ran a story
on August 4th, “It's the hotel review website that millions use to
help choose their holiday. But... Can you trust a single word on Trip Advisor?”
The essence of the story was that
while TripAdvisor has developed enormous scale with more than 100 million
reviews, “the trouble is that there is no way of proving how many of its
reviews are genuine and how many are the work of fraudsters with axes to grind
or hoteliers blowing their own trumpets.” The article shared a story of a hoax
restaurant review which fooled foodies into trying to find a UK restaurant that
didn’t exist. Another anecdote related the story of a hotelier exposed for
writing 106 reviews praising hotels within his group and disparaging
competitors.
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